Diesel will open its Milan fashion week show to the public

Italian luxury brand Diesel announced on Monday it plans to open its upcoming Milan fashion show to the general public, scheduled for this September.

The Diesel Spring/Summer 2023 collection, under the creative direction of Glenn Martens, is slated to take place on September 21, as part of the Milan fashion week calendar. Now, in a company first, any person wanting to attend will have the opportunity to experience the show live on a first come, first serve basis, through an online registration process on the brand’s website. Registration opens September 1.

In addition to the live show ticket allocations, the show will also be livestreamed on Diesel’s own digital channels. The co-ed show will be the second collection showing from Martens, after making his debut for Diesel as creative director in February in Milan as part of the Fall/Winter 2022 season. That was followed up by a retake of the Milanese show in Tokyo in June.

Diesel’s Milan fashion week show news comes two months after the OTB-owned brand announced the appointment of Eraldo Poletto to be its new global CEO.

OTB announced net sales for 2021 amounted to 1.456 billion euro, for an increase of 18% from 2020. In addition to Diesel, the company controls Jil Sander, Marni, Viktor & Rolf, and Maison Margiela, among others.