The brand will show its fall 2022 collection in Brooklyn, marking its first runway show since the pandemic began. It will also be livestreamed on Roblox.
Tommy Hilfiger is coming home.
On Sept. 11, the brand will present its latest see-now, buy-now collection after a three year absence from New York Fashion Week. The show, taking place in Brooklyn’s Greenpoint neighbourhood, will unfold in the metaverse, too, livestreamed on gaming platform Roblox. The digital show will also include avatars dressed in the new fall styles.
In the last few years, Tommy Hilfiger has been primarily focussed on its digital growth, according to Avery Baker, president and chief brand officer at the PVH-owned label. Its last fashion show was held in London in February 2020.
“What’s so amazing now is that there’s an appetite for real life experiences,” she said. “We see the energy with all the fashion weeks globally so it feels like the right time to be doubling down on physical experiences, in addition to digital experiences.”